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Report: The radio industry is going strong but recognizes the future challenges

Report: The radio industry is going strong but recognizes the future challenges

News article 07.07.2014 13.41 fi sv en

The greatest future challenges for radio will be music devises for cars, development of new types of online services, as well as the trend that has seen advertisers shift their funds to internet advertising. On the other hand, developing consumer habits and new technologies can also bring about new business opportunities for the radio industry.

A working group made up of representatives from the radio industry focused its work on specific questions related to radio and the methods that could see Finnish radio develop in the future. The group submitted its report to Minister of Education and Communications Krista Kiuru on Friday 4 July 2014.

The report describes the current state of the Finnish radio industry and radio listenership, as well as the most significant development trends.

The working group proposed 13 procedures that will help bring about conditions necessary for present and future radio broadcasters and programme content in our changing world. The proposals are divided into short-term and long-term procedures.