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A fixed-term ban on telemarketing of mobile phone subscriptions

A fixed-term ban on telemarketing of mobile phone subscriptions

Press release 15.06.2012 14.03 fi sv en

Telemarketing of mobile phone subscriptions will be banned for a period of three years. The ban applies to telemarketing for new customers.

The ban will not apply to telemarketing to an operator's old customers or to marketing a customer has specifically requested. New legislation for a marketing ban was initiated due to problems that have emerged in telemarketing.

The legislation will enter into force on 1 August 2012 and will stay in force until 1 July 2015.

Another new form of legislation connected to this requires an improvement in the itemisation of mobile telephone invoices with regard to additional services that are liable to a charge. An invoice must include the basis for, amount, date and recipient of charges related to goods or services purchased. These details must be given to the subscriber free-of-charge. This change makes mobile telephone bills more clear and improves use of mobile phones as a payment method.

The change in legislation applying to itemisation of mobile phone invoices will enter into force on 1 June 2013.

On 14 June 2012, the Government proposed that the Communications Market Act and the Act on the Protection of Privacy in Electronic Communications be approved.

During processing of the matter Parliament set a requirement that by the end of 2013 the Government must submit a report to the Transport and Communications Committee detailing the effects of the ban on telemarketing of mobile phone subscriptions.

Further information:
Mr Jussi Mäkinen, Ministerial Adviser, tel. +358 295 34 2498