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Finnish motor sport stars challenge young people to use seatbelts

Finnish motor sport stars challenge young people to use seatbelts

News article 11.03.2009 10.36 fi sv en

The Ministry of Transport and Communications and Liikenneturva, the Central Organisation for Traffic Safety in Finland, will launch a national road safety campaign together with top names in Finnish motor sport. The following racing drivers have promised their support for the campaign: Marcus Grönholm, Aki Hintsa, Mika Häkkinen, Jyrki Järvilehto, Juha Kankkunen, Heikki Kovalainen, Tommi Mäkinen and Mika Salo.

The aim of the awareness raising campaign "Elämäsi tilaisuus" ("Give your life a chance") is to address one of Finland's high-risk groups in traffic, namely young men interested in motoring. The central objective is to encourage young people to use seatbelts.